STORY
YERO WINBORNE
You're Welcome.
Orchestrating Freedom Through Organized Vision
Born in Tallahassee, Florida
raised in South West Atlanta, Georgia
Genre: Retro Southern
Welcome, Home…
YERO Winborne stands as a sovereign superhero in the landscape of environmental leadership and artistic expression—a masterful orchestrator who empowers others through organized vision and collaborative spirit. His story begins in Tallahassee, Florida, before taking root in the fertile creative soil of South West Atlanta, Georgia, where his Retro Southern sensibility blossomed.
From his earliest moments, rhythm has been YERO's native language. "Eye remember moving to Atlanta when Eye was three years old, and the first place we stayed was on Cleveland Avenue." Those early years laid the foundation for a life dedicated to authentic expression. Born into a family of artists and educators, YERO embraced the djembe drum as his first instrument, channeling ancestral energy into contemporary spaces—a practice he maintains to this day.
YERO's organized approach to leadership emerged during his formative education. At Fulton Science Academy, he developed technical fluency in coding and robotics while nurturing his connection to the natural world. This dual mastery of digital and environmental systems positioned him perfectly for his future role as a bridge-builder between seemingly disparate communities.
After graduating with Honors in Audio Production from the Art Institute of Atlanta, YERO seamlessly integrated his technical expertise with environmental advocacy at the Greening Youth Foundation. As Digital Content Manager and Executive Assistant to the Vice President of Strategic Partnerships & Development, James Ezeilo, he transformed complex environmental narratives into accessible content that resonates across generations and cultures.
YERO's strategic vision extends beyond institutional walls through World We Made, his creative conglomerate uniting artists, consultants, and entities dedicated to world-building. "Music is from the spirit," YERO explains, "and with this art Eye intend to heal and show others ways to heal with spirit because my purpose is to spread freedom and awareness amongst indigenous people and life globally."
His hardest-hitting musical offering, "Don't Say Sorry" (with Farlane on the Welcome Home Experience), serves as both artistic expression and spiritual technology—a prayer for unapologetic authenticity that embodies YERO's mission to protect "the sovereign rights of every being."
As the grandson of environmental pioneers Frank and Audrey Peterman, YERO carries forward a legacy of conscious stewardship while carving his own path. His contributions have earned him sponsorship from The North Face and recognition in Outdoor Retailer Magazine's Next Gen Rising initiative for advancing diversity, equity, and inclusion in outdoor spaces.
Drawing creative inspiration from boundary-defying artists like Jean Michel Basquiat, Andre 3000, Erykah Badu, Jimi Hendrix, Wu-Tang, Pharell, Tame Impala, Pink Floyd, Kid Cudi, and Dead Prez, YERO integrates diverse influences into his organized approach to community building.
YERO has worked in the advocacy space for over a decade helping to connect diverse youth and communities to environmental stewardship, the outdoors, and freedom with Greening Youth, The North Face, and The Imam Jamil Action Network.
"Eye am an incredibly grateful leader and draw on abundance through community and collaboration," YERO affirms. This philosophy of organized empowerment defines his work across environmental advocacy, music production, and digital content creation. By maintaining structure without sacrificing soulfulness, YERO Winborne elevates leaders who might otherwise remain unheard, creating symphonic harmony from individual voices.
In a world often fractured by division, YERO stands as a superhero whose power lies in organized vision, strategic connection, and the courage to protect sovereign expression in all its forms. His life's work demonstrates that true leadership doesn't command from above but orchestrates from within—creating space for every voice to find its authentic resonance.
@yerodenim @worldwemade